#dollar25 Challenge

Oct 8, 2014


What is the #dollar25 Challenge?

In response to growing poverty issues in China, a week-long campaign, leading up to the International Day for Eradication of Poverty, called the #dollar25, was launched on the Social Good Summit on 23rd September in Beijing. Initiated by UNDP and supported by the Social Media for Social Good Alliance, the idea of #dollar25 social media campaign for poverty reduction week will convey a positive message to encourage the public to do charity work together by actively participating online.  

Why is it a dollar25?

The #dollar25 is a UNDP-led social media campaign which encourages the general public to think about those living under the World Bank’s international poverty line of $1.25 a day. The interactive campaign challenges everyone on social media to post pictures of items they bought for less than a $1.25 and thereafter challenge two friends to do the same. The campaign’s slogan will be “what can you buy with $1.25?” with $1.25 equivalent to 8 RMB.

What can you buy with $1.25?

  • Participate! Tell us what you can buy with $1.25 to raise awareness around the 1.2 billion people still living below the international poverty line of $1.25 a day. Post pictures on social media with #povertyreduction #dollar25 #UNDPChina and challenge two friends to do the same!
  • Donate! Help a local ongoing poverty reduction project called Love Meal and with just 3 Yuan you can provide a nutritious meal to a child! The project is initiated by China Foundation for Poverty Alleviation, currently the largest and most influential NGO specializing in poverty alleviation in China.
  • Let’s talk! While more than 700 million people have been lifted out of poverty since the inception of the Millennium Development Goals, there is still much more work to be done. Join the conversation in China around poverty reduction! Follow us on Weibo (@undpchina) and WeChat (ID: undpchina).
#dollar25 in Numbers
  • 5,796 conversations generated around poverty reduction
  • 13,808 people donated to the Love Meal project
  • 69,006 meals raised for school kids in rural China
  • CNY 207,020 recevied from netizens for the Love Meal project

Message from UN Assistant Secretary-General Mr. Haoliang Xu

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