SDG Advocacy

Raising Awareness about the SDGs

The Sustainable Development Goals (SDGs) are a call to action for the world to tackle global issues like poverty, climate change, and inequality. Although it may seem like these are distant issues that do not have a direct impact upon your lives, the truth is that they are universal challenges that affect us all, and to address them, we need everyone to do their part and work toegether.

This is why at UNDP, we are a leading advocate for the SDGs. Our innovative awareness campaigns focus on encouraging the public to move from simply understanding the SDGs to taking actions to achieve them. In 2018, we leveraged partnerships to reach over 50 million people worldwide.

As part of these efforts, we partnered with LinkedIn to produce "H5 Quiz: The Hottest Offer this Summer" - a gamified SDG advocacy campaign to promote the alignment of young people’s career pursuits with the SDGs. The campaign received 42 million views on Weibo.

UNDP also teamed up with the Chengdu Panda Base to launch the Panda Postcard Campaign, calling on the public to design postcards of Pandas in SDG related themes. Hundreds of entries were received and 17 award-winning postcards were selected by the UN Postal Administration for global distribution. 


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