"A Call for Low-Carbon Life" : A Public Service Announcement
To promote the idea of a low-carbon lifestyle to Chinese citizens, the National Development and Reform Commission (NDRC) with the United Nations Development Programme (UNDP) on June 10th 2014 launched a Public Service Announcement (PSA) themed “A Call for Low-Carbon Life.”
The PSA was to be launched at the 2014 China National Low-Carbon Day and 2nd Shenzhen International Low-Carbon City Forum in Shenzhen. Narrated by a top Chinese singer and China’s Youth Climate Change Ambassador, Ms. Lei Jia is the narrator of the PSA, promoting awareness of climate change and low carbon lifestyles, featuring old and young involved in low-carbon activities.
Although climate change is one of the most critical human development challenges of our time, most of the general public are not fully aware of the causes and impacts of climate change, and actions they can take to mitigate and adapt to climate change. The PSA encourages behavioral changes such as using low carbon transport, tree planting, using renewable energy, saving energy, and turning off lights in unused rooms, so that everyone can reduce carbon footprints.
The PSA comes a few months prior to the International Climate Summit, to be held in New York in September. Convening world leaders to build political momentum and bring about action on climate change, the Summit aims to showcase solutions and help nations better forge partnerships toward a sustainable future. The summit will assist governments in completing their work on a new universal climate agreement by 2015.
The objective of the PSA film is to further promote awareness and discussion of climate change and citizens growing role in combating it. With the International Climate Summit quickly approaching, UNDP China is even more committed to achieve results, especially those relating to low-carbon development. To better promote and publicize the low-carbon life, local citizens must learn how to walk the low-carbon talk.
The filming and production of the PSA is jointly sponsored by the Swiss Agency for Development and Cooperation (SDC), German International Cooperation (GIZ), World Wildlife Fund (WWF) Beijing representative office, Zhenfa New Energy and China International Trust and Investment Corporation (CITIC).
In addition to the launch of UNDP’s first-ever animated PSA called “Green” Campaign on World Environment Day last week, the “Call for Low-Carbon Life” PSA stands as one other example of UNDP’s ongoing commitment to partner with others and inform the wider public on pressing development issues of today.