On November 20 2016, Zhao Wei, actress and film director, was appointed National Goodwill Ambassador of UNDP China.
In her role as GWA, Zhao Wei will focus on raising awareness for the Sustainable Development Goals (SDGs), in particular highlighting poverty reduction and gender equality.
Zhao Wei is a well-known actress and film director. She has starred in a number of major films, winning a series of awards for her performances. Her directorial debut in 2013 was a huge box office and critical success, winning multiple awards.
Zhao Wei has actively dedicated her time to public service work, including the establishment of the Zhao Wei Scholarship Fund and V-Love Foundation for Childhood Leukemia, the Sichuan earthquake efforts and to help drought alleviation in Yunnan, among other causes. She has also been a longtime supporter of the UN’s work, including being an ambassador for the UN Foundation Global Alliance for Clean Cook stoves.
In her first action as Goodwill Ambassador, Zhao Wei did a field visit to observe UNDP’s work in poverty reduction on the ground in Guizhou, joining in ethnic minority celebrations, learning embroidery with Miao embroiders, and visiting project-supported households.