Communicating Development Cooperation to Domestic Audiences
This study examines and compares development communication approaches of China, Brazil, India, the Netherlands, South Africa, South Korea, Turkey, and the UK. It looks at how these countries, both South- South cooperation (SSC) providers and traditional development partners, communicate their international development cooperation to their domestic audiences, and examines the context and rationale for the various approaches. It finds that while communication strategies of traditional development partners have been relatively well-developed, SSC providers’ efforts have not been evident. Domestic development challenges in SSC providing countries have created a communication context that is quite different from that of traditional development partner countries. As one of the few studies on this topic that focus on South-South cooperation providers, the study aims to share information for peer learning, and provide practical recommendations to countries that wish to engage more in domestic communication, including China.